Quantitative market research report carried out on a professional Paper

Quantitative market report carried out on a professional photo service by Marketest (marketing company) - Research Paper Example In addition, although the main aim of taking photos is for memory purposes, many people have gone beyond this tradition belief, and incorporated other aspects such as taking photos for fun, marketing strategies for business among other aspects (Davis 11). In this regard, most people in the UK have decided to seek professional help in matters pertaining to photography services. This is because professional photographer may have a variety of services such as editing photos, adding literature in them and even blending them to bring out the desired purpose of the customer (Allen 7). On the other hand, it is apparent that there a great need to have professional photo services for such purposes. 2. Literature review Importance of using professional photo services for business Due to high competition in the current markets, businesses have decided to spice their marketing strategies in order to develop and maintain competitive advantage that would enable them thrive in a highly competitive market. In this regard, professional photo services play a critical role in informing customers of new and exciting products (Adrian 49). For instance, a hotel may decide to use professional photo services to display some of their new foods. ... In hotel business, entrances and table menus acts as the best places to place advertisement pictures. In addition, they are in a better position to advise the business owner of additional materials to incorporate on the picture (Obermeier and Padova 74). For businesses advertising on the internet and especially via their websites, professional photo services could decide of the best photos to be placed on the website in line with the target market and the line of business (Folsom and Goodridge 12). A good example of a professional photo services is McDonalds. Although there has been heated debate on the dietary and unhealthy effects of fast foods, McDonalds has managed to maintain a considerable number of customers due to its use of professional photo services, which are well displayed on its website and its outlets across the globe. Company vehicles are well branded with photos of different fast foods such as styled hamburger, which entices people even those that clearly know about the effects of fast foods. Studies have documented that quality photos can be used to sell a product or hurt the business greatly. A poor photo can display a negative image of business products thus affecting business performance. For instance, a poorly taken or displayed photo can translate to poor quality products, and this can shun away customers (Johnson 298). A good and quality photo can attract new customers as well as maintain the already existing ones (Malhotra and Birks 24). In this regard, professional photo services can determine the best photos to entice customers, and which; can impress them on their first encounter with them. Studies have also documented that photos can be used to put across several meanings

A Ghost Story by Mark Twain Essay Example | Topics and Well Written Essays - 750 words

A Ghost Story by Mark Twain - Essay Example The paper is aimed to discuss and to analyze A Ghost Story which is written by Mark Twain. It is a story of the interaction between the narrator and the ghost of the Cardiff Giant. The narrator is a person who rented a huge old building in Broadway which had not been occupied for a long time.While in bed, the blankets were pulled and other actions were made by the ‘ghost.’ Different paranormal images had been perceived by narrator and in the end the ghost finally shown himself. He is the ghost of the gentle Cardiff Giant. When the narrator recognized him, the atmosphere of the story completely changed and they talked about the reason for the haunting. There are two characters in the story, the narrator and the ghost. The main focus of the story is the ghost of Cardiff Giant. In the course of the story, the characteristics of the ghost changed, thus, he can be classified as a dynamic character. In the beginning of the story, the main objective of the Giant was to haunt an d get attention and justice because of the use of his remain in unjust manner. Prior to the end of the story, the conversation between the narrator and the ghost of Cardiff Giant changed his views regarding his situation. Through the information given by the narrator that the Giant’s remains were just duplicated and the real ones were in Albany, he was freed and he found no reason to continue his haunting in the said place anymore. The story has both the internal and external conflicts. The external conflict was observed in the first part of the story when the haunting of the ghost along with his friends caused fear to the narrator and to other people before him. The said conflict had been exhibited through the antagonistic treatment of the ghost to the residence of the building. The internal conflict was perceived in the latter part of the story, through the conversation between the Giant and the narrator. The internal conflict defined the main purpose of the ghost of the Ca rdiff Giant which was the feeling of tiredness of the ghost versus the need to seek help and justice for his remains. He wanted to rest for a very long time already but the need to bury his remains to a rightful place kept him haunting for a long time. The setting of the story is figuratively and literally descriptive of the characters of the story. The readers can accept the setting as strong part in the story since the basic information had been presented such as the names and the landmarks. Readers know that the story occurred in New York, near a museum and near a street with old buildings. May that be fictitious or real, it had contributed to the whole atmosphere of the story. The distinct imagery brought about by the setting inside the house. The point of view of the story was achieved through the perspective of the narration. This gave credibility to the story by being in the first person thus being a primary experience. Another effect of the point of view was the primal effec t of the story in terms of the feelings being conveyed, for example fear. The story is rich in metaphors and other figurative forms of language. One example is the description of the building which had â€Å"surrendered to dust and cobwebs, to solitude and sadness.† Other figures of speech are â€Å"locking out mould and darkness† and â€Å"cheery fire† which can be found in the first two paragraphs. Thus it meant that the whole story was enriched by these literary treasures. The author used these figures of speech in a casual and relaxed manner which can easily be related to and understood. The main idea of the story is that not everything is what it seems. The story teaches lesson of